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RADIO

Radio is also one of the most important mass media. Radio broadcasts news, discussions, interviews, description of sport events, drama, religious programmes, music, and advertising.

There is at least one radio station in every country in the world, and altogether there are more than 25,000 stations all over the world. Radio stations compete with one another.
Radio programmes vary from country to country. But in all countries, programmes primarily provide information and entertainment. Programmes that provide information include news and current affairs, live broadcasts of sports events, weather forecasts, talk shows. Many talk shows allow listeners to take part in the programme by telephoning the radio station to ask questions or give their options about the topic. Such programmes are sometimes called phone-ins.

In most countries up to 90 per cent of all programmes are designed for entertainment. Music is a popular kind of radio entertainment. Most music stations specialize in one kind of music, such as pop, classical, jazz or folk music. Some stations broadcast several kinds of music. There are also comedy shows and plays performed «live» or recorded in the studio by actors.

A major reason for the widespread use of radios is their portability, which means the ability to be carried around easily. People listen to the radios almost everywhere – at home, in parks, at beaches and picnics, while driving a car, and even while walking along the street.

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